SERVICE EXCELLENCE: CLIENT SERVICE & RETENTION TEMPLATES

Keep Your Customers Happy and Buying More with Instant Access to Fill-in-the-Blanks Customer Service & Retention Templates

How is your company’s customer service?

Would you say that your customers are 100% satisfied? Are they over the moon excited about your company and thrilled with every interaction that they have with you?

Or is there some room to improve?

Maybe your customer service is average to good, but there are always going to be some unhappy customers, right?

It’s true that you can’t please everyone. However, the reason that someone leaves your company and your sales funnel shouldn’t be due to a customer service issue. It should be because you’ve solved all their problems and they’ve grown. They’ve purchased everything you must offer, they’ve recommended you to their friends and family, and now they are moving on.

There are a lot of misconceptions about what customer service is and what it isn’t. Customer service is a series of processes and systems designed to:

• Keep your customers happy
• Prevent problems from occurring
• Solve any unexpected problems that do come up in a quick and efficient manner
• And to keep your customers buying your products so that they become lifetime customers.

And contrary to what you might think, customer service doesn’t start when someone makes a purchase. It should really begin when someone visits your website. DO they have a positive experience?

Let’s stop and look at something we just said, “Customer service is a series of processes and systems.”

If you look at that portion of the definition, you may quickly realize that your own customer service has room for improvement. Much of your customer service can and should be automated. It should be something that proactively solves a problem or prevents a problem from happening.

For example, autoresponders that thank customers for their purchase are a customer service system. They’re automated and they help guide your customer to find the answers, products, and steps they need to take.

Other customer service systems include:

• FAQ Pages – These pages are easy to create and can be quite effective. Write down the common questions that you get from prospects and customers. Look at your product and website from their perspective and anticipate the questions they might have. Then go about answering those questions. Make sure that your FAQ page is easy to find. And remember to add to your FAQ page as new questions come up.  
• Contact Forms – What if someone has a question and the answer isn’t on your FAQ page? A contact form is an easy solution. You can make it part of your “Contact” page, add it to the end of your FAQ page, or place it in your sidebar or footer. Like your FAQs, make sure that visitors and customers can easily find your contact form. And then create systems so that you can answer their question within one business day. There are plugins for WordPress based sites and external software and services available as well so that you can automate the contact form process.  
• Ticket Systems – For your existing customers, it can be quite helpful to have a ticket based customer service system. They issue a ticket, and you or someone else, responds to their issue. This type of system helps streamline communication so messages don’t get lost. It also automates much of the process. Customers know that you received their message and they are notified when you respond.  
• Search Function – Finally, it should be mentioned that a good old-fashioned “search” function on your website can be infinitely useful. Your visitors or customers can type in keywords or the product in the search box and they will be taken directly to a results page with a list of items containing their search term. Don’t overlook this simple solution. 
• Of course, not all your customer service can be automated. With this bundle I provide an abundance of templates that you can use to automate and streamline your customer service. However, sometimes a customer or lead needs to talk to a real live person. That’s where scripts and training materials can help create consistency, continuity, and control. 

Work smarter and not harder and buy today!